Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.
The most viable exit strategies for owners of mid-sized companies For many business owners, cashing out of a business is a lifelong dream. For some, exiting a business can be a nightmare. Business Exit Planning: Options, Value Enhancement, and Transaction Management for Business Owners provides a comprehensive view of what every business owner needs to know to plan and execute a business exit. The book Includes 30 relevant mini-case studies on business exit planning and transaction management, as well as a glossary of frequently used technical terms Details options for those owners who no longer want to be active in the business, as well as for those who want to remain invested Covers a wide range of topics related to business exit planning and transaction management, including IPO, MBO, refinancing, ESOPs, building an exit team, business plan and valuation, due diligence, and estate planning Regardless of whether a business owner seeks an immediate exit or a staged exit over time, Business Exit Planning provides a comprehensive strategy and road map to define exit-related objectives.
Now, it is easier than ever before to understand complex mathematical concepts and formulas and how they relate to real-world business situations. All you have to do it apply the handy information you will find in Business Math For Dummies. Featuring practical practice problems to help you expand your skills, this book covers topics like using percents to calculate increases and decreases, applying basic algebra to solve proportions, and working with basic statistics to analyze raw data. Find solutions for finance and payroll applications, including reading financial statements, calculating wages and commissions, and strategic salary planning. Navigate fractions, decimals, and percents in business and real estate transactions, and take fancy math skills to work. You’ll be able to read graphs and tables and apply statistics and data analysis. You’ll discover ways you can use math in finance and payroll investments, banking and payroll, goods and services, and business facilities and operations. You’ll learn how to calculate discounts and markup, use loans and credit, and understand the ins and outs of math for business facilities and operations. You’ll be the company math whiz in no time at all! Find out how to: Read graphs and tables Invest in the future Use loans and credit Navigate bank accounts, insurance, budgets, and payroll Calculate discounts and markup Measure properties and handle mortgages and loans Manage rental and commercial properties Complete with lists of ten math shortcuts to do in meetings and drive your coworkers nuts and ten tips for reading annual reports, Business MathFor Dummies is your one-stop guide to solving math problems in business situations.
Whether you’re a business beginner with big ideas or an established company looking to review you plans in a changing business environment this practical, user friendly guide gives you everything you need to get started. Complete with an interactive CD packed with planning templates including; planning documents, forms, financial worksheets, checklists, operation surveys and customer profiles in both Word and PDF formats you’ll be armed with all you need to kick start the planning process and create a winning business plan that suits you and your long-term business vision. Business Plans Kit For Dummies includes UK specific information on: UK business practice Currency UK business and financial institutions and advisory services UK taxation and VAT Partnerships and Limited company information UK legal practice, contractual considerations and insurance matters UK specific forms UK specific case studies New content covering online business opportunities and resources, alternative ways in to business including franchising, network marketing and buy outs, research methods and choosing suppliers and outsourcing will all be added to the UK edition. Table of Contents: Part I: Laying the Foundation for Your Plan Chapter 1: Starting Your Planning Engine Chapter 2: Generating a Great Business Idea Chapter 3: Defining Your Business Purpose Part II: Developing Your Plan’s Components Chapter 4: Understanding Your Business Environment Chapter 5: Charting Your Strategic Direction Chapter 6: Describing Your Business and Its Capabilities Chapter 7: Crafting Your Marketing Plan Chapter 8: Deciphering and Presenting Part III: Tailoring a Business Plan to Fit Your Needs Chapter 9: Planning for a One-Person Business Chapter 10: Planning for a Small Business Chapter 11: Planning for an Established Business Chapter 12: Planning for a Not for profit Nonprofit Organization Chapter 13: Planning for an E-Business Part IV: Making the Most of Your Plan Chapter 14: Putting Your Plan Together Chapter 15: Putting Your Plan to Work Part V: The Part of Tens Chapter 16: Ten Signs That Your Plan Might Need an Overhaul Chapter 17: Ten Ways to Evaluate a New Business Idea Chapter 18: Ten Ways to Fund Your Business Plan Chapter 19: Ten Sources of Vital Information to underpin your Business Plan Chapter 20: Ten Ways to Use Your Business Plan Note: CD files are available to download when buying the eBook version
If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage – no matter what business you’re in. Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers all the basics, including: How a strategic plan is different than a business plan Establishing a step-based planning process Planning for and encouraging growth Taking a long-view of your organization Evaluating past performance Defining and refining your mission, values, and vision Sizing up your current situation Examining your industry landscape Setting your strategic priorities Planning for unknown contingencies If you’re in business, you have to plan for everything – especially if you intend your business to grow. Whether you’re planning for a small business, large conglomerate, nonprofit, or even a government agency, this book has the planning specifics you need for your organization. Step-by-step, you’ll learn how to lay the foundations for a plan, understand how your plan will affect your business, form planning teams, discover what your strengths are, see where you are, and, finally, plan where you’re going. And there’s much more: Learn to analyze business trends that will determine your business’s future Set measurable, realistic goals that you can plan for and achieve Make strategic planning a habitual part of the organization Prioritize multiple strategies that you can implement simultaneously Set a defining vision for the organization that guides all your planning and strategy This friendly, simple guide puts the power of strategic planning in the palm of your hand. For small businesses that can’t afford to hire strategic planning consultants, it’s even more imperative. Careful, constant planning is the only way to handle an uncertain business future. With this book, you’ll have all the step-by-step guidance you need to ensure you’re ready for anything that comes.
As the majority of baby boomers retire over the next five to 10 years, succession planning will be vital for the long-term survival of many businesses. Australia is about to see a huge transfer of wealth from the baby boomer generation, yet many businesses, particularly family-owned businesses, struggle to ensure a smooth transition of business management and ownership. Myriad studies show that fewer than 30 per cent of private businesses have an achievable succession plan in place. Most business owners do nothing or they choose to focus on one area in the succession planning process such as tax, while ignoring many of the other key issues that need to be dealt with. For companies that are family owned, the ramifications may be even more sweeping. The personal issues they face, compounding other day-to-day business concerns, range from planning for income taxes to maintaining interpersonal relationships with family members. Succession planning is more complex now as many different business, financial and personal issues come into play. A good succession plan will look at a range of issues such as people and talent, family dynamics, corporate structure, estate planning, insurance and share transfer to name just a few. The Art of Business Succession Planning is for anyone in business who wants to have a change, retire or simply sell their business. It is designed to guide business owners through a comprehensive and strategic approach to the business succession process. The opportunities and benefits are great when succession planning is undertaken in a disciplined way.
As the first wave of Canadian baby boomers retire over the next few years, succession planning will be vital for the long-term survival of many businesses. Canada is about to see a huge transfer of wealth from this generation to the next, yet many businesses struggle to ensure a smooth transition of business management and ownership. For family-owned companies, the ramifications may be even more sweeping. The personal issues they face, compounding other day-to-day business concerns, range from planning for income taxes to maintaining interpersonal relationships with family members. A good succession plan will manage a range of issues, such as people and talent, family dynamics, corporate structure, estate planning, insurance and share transfer, to name just a few. Who Will Take Over the Business? is for any business owner who wants to retire, sell, or transfer ownership of their business. It is designed to guide business owners through a comprehensive and strategic approach to the business succession process to ensure that the transition is carried out as smoothly as possible. Who Will Take Over the Business? is a must-have resource for every Canadian business owner.
A tried and tested formula for business planning What is the one thing you need to know in business? What’s the single most important aspect of business to master in order to succeed and grow? It has to be planning. Whether you’re sitting down to plan a whole brand strategy or tasked with planning a single product and taking it to market, nailing the planning and decision making will ensure you have full buy-in from all stakeholders, a high level of market knowledge, know exactly what value your product or service brings and a thorough understanding of how the financials will work. In short, you’ll have an idea that succeeds. Ross Lovelock and his company SCQuARE have spent the last 20 years developing a formula for such planning. Ross has shared this formula with some of the world’s leading companies – now he’s going to share it with you. The One Thing You Need to Know is a complete business planning toolkit. A simple, implementable explanation of how to bring a product plan or a brand strategy together Will teach you the critical business skill of creating and selling plans Learn how to think through a complex business problem, create the right solution and then sell it through the corporate maze Explains exactly how to distil vast amounts of information into a compelling business story that will warrant a YES decision from the boss
Written by two attorneys who specialize in estate planning, this book clarifies all the issues involved in planning an estate and transferring wealth. It offers comprehensive estate planning guidelines, including creating a will, designating power of attorney, trusts, and life insurance, and includes up-to-date estate and inheritance tax information.
Raising a Business is aimed at women who have recently started, or are planning to start, a business. It is designed to teach women how they can successfully prepare their business for, and manage, growth. It outlines the key areas that business owners need to look at to create a proﬁtable, sustainable and successful business. The author, Sonia Williams, interviewed several successful Australian businesswomen, who share their strategies, tips and advice for growing a business.
Are you a small business owner taxed by taxes? Not being up-to-speed on tax rules and strategies can lead to mistakes that cost business owners thousands of dollars in fines and penalties every year. Small Business Taxes For Dummies assists both current and aspiring small business owners with important tax planning issues. For the estimated 21 million small business owners in the U.S., the nation's tax codes continue to change and increase in complexity. Small Business Taxes For Dummies arms you for important tax planning issues, including: year-round tax planning tips and expense tracking advice; small business decisions and expense basics; business use of your home and self-employment taxes; creating an ongoing tax routine; dealing with the IRS and where to find help; navigating audits and notices; and more. Guides you through the current tax laws and ensures that you understand your rights and obligations Helps small business owners save time and money Empowers you to understand and prepare your own tax documents The expert tips and advice presented in Small Business Taxes For Dummies are for the millions of small business owners like you searching for a guide to the latest tax codes and regulations.
Is your business ready for the future? Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. Scenario Planning serves as a guide to taking a long-term look at your business, your industry, and the world, posing thoughtful questions about the possible consequences of some current (and possible future) trends. This book will help you: Outline (and help you prepare for) any trends that could play out in the future that could change the political, social, and economic landscapes and significantly impact your business Explore the impact of technological advances and the emergence of new competitors to your business Examine challenges that are only dimly recognizable as potential problems today This visual book will help you answer this question: Is my organization ready for every possibility?
101 Ways to Get Out Of Debt and On the Road to Wealth is the ultimate handbook for anybody who wants to get out of debt and stay out of debt. This book will provide you with an insider’s knowledge of how to beat the lenders at their own game. Inside you will find 101 practical and proven methods that anybody can use to master their debt. Best-selling author Ashley Ormond shows you how to conquer all types of debt, including mortgages, credit cards, car loans, personal loans, investment loans and small business loans. In this book you will learn how to: save a fortune in interest get out of debt years earlier decide which debts to attack first find the best lending deals for your needs manage repayment problems. Ashley Ormond’s common-sense approach will get you debt free and on the road to wealth in no time – and that means more control over your life, less stress, and greater long-term security for you and your family.
Plan ahead: estate planning to secure your wishes Estate Planning is your overview of the estate planning concepts that are necessary to consider when advising your clients about the different facets of wealth transfer planning. This fundamental reference presents the basic estate, gift, and trust planning ideas in a descriptive and accessible manner—allowing you to easily and conveniently access the information you need when you need it. This essential text covers the development of estate planning strategies for your clients, the fundamentals of the federal transfer tax system, relevant federal income tax rules, lifetime donative asset transfers, gratuitous property transfers at death, generation-skipping transfers, special property transfer planning considerations, and post-mortem planning. When done effectively, estate planning enables your clients to make both lifetime and testamentary transfers of assets to beneficiaries of their choice. In the process, strategic, successful estate planning strategies conserve wealth for these beneficiaries, who are often family members of the client. Leveraging the right methods of estate planning can ensure that you achieve your client's objectives. Explore the fundamentals of estate planning as they relate to wealth transfer planning Dive into special property transfer planning considerations, including community property, life insurance, charitable transfers, closely held corporations, etc. Better serve your clients by having access to relevant, easy to navigate information on estate planning best practices Reinforce these new ideas with a comprehensive test bank Estate Planning is your guide to estate planning concepts that help you protect your assets during wealth transfer—and prepare for your assets to change hands as smoothly as possible.