The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to «new marketing.»
Quicken is the #1 personal finance software on the market, with greater than 70 percent retail market share and 16 million active users This book features eight minibooks comprising nearly 750 pages-all the information people need to get the most out of the latest Quicken release, get their finances under control, start building a nest egg, and pay less to the IRS The only book on the market to include coverage on Quicken Premier Home & Business Minibook topics include personal finance basics, an introduction to Quicken, household finances, planning ahead and saving, tracking investments, retirement planning, taxes, and managing small business finances Quicken books are consistent top sellers, with more than 900,000 copies of Quicken For Dummies sold in all in all editions
The quickest way to do the books! Finances don’t have to put you in a funk! With the help of this all-encompassing book, you’ll get the easy-to-follow instruction you need to get your business’ ducks in a row—without ever losing your cool. Whether you’re a numbers person or have never spent much time with a calculator, you’ll discover how to use QuickBooks 2019 to make it easier than ever to handle your finances. This value-priced reference combines eight content-rich mini-books into one complete package, providing the answers you need to get the most out of the latest version of QuickBooks. No stone is left unturned, giving you everything you need to turn what used to be harrowing tasks into simple items you can check off on your to-do list. Helps you use QuickBooks to ease accounting chores, financial management, and business planning Provides guidance from an industry expert Shows you how to set up a QuickBooks accounting system, load the master files lists, invoice customers, pay vendors, track inventory, manage cash and bank accounts, and more Gives helpful troubleshooting tips to make your accounting easy Your time is precious—why waste a minute when QuickBooks can make it easier? Get started today!
Practical advice from some of today's top early stage investors and entrepreneurs TechStars is a mentorship-driven startup accelerator with operations in three U.S. cities. Once a year in each city, it funds about ten Internet startups with a small amount of capital and surrounds them with around fifty top Internet entrepreneurs and investors. Historically, about seventy-five percent of the companies that go through TechStars raise a meaningful amount of angel or venture capital. Do More Faster: TechStars Lessons to Accelerate Your Startup is a collection of advice that comes from individuals who have passed through, or are part of, this proven program. Each vignette is an exploration of information often heard during the TechStars program and provides practical insights into early stage entrepreneurship. Contains seven sections, each focusing on a major theme within the TechStars program, including idea and vision, fundraising, legal and structure, and work/life balance Created by two highly regarded experts in the world of early stage investing Essays in each section come from the experienced author team as well as TechStar mentors, entrepreneurs, and founders of companies While you'll ultimately have to make your own decisions about what's right for your business, Do More Faster: TechStars Lessons to Accelerate Your Startup can get your entrepreneurial endeavor headed in the right direction.
FIND OUT HOW TO GET WHAT YOU WANT OUT OF LIFE . . . Do you long for happiness? Do you worry too much? Are you content in your romantic relationships? Do you wish you felt better about yourself? Now you can discover exactly what's stopping you from living the life you long to lead-and what you can do about it. Based on the latest research, this inspiring guide by renowned author and psychologist Dr. Louis Janda presents twenty-four psychological tests that will help you identify the barriers standing between you and a more fulfilling personal and professional life-and figure out how you can overcome them. Developed by behavioral researchers for professional use, these tests are divided into three sections-personal barriers, interpersonal barriers, and one's capacity for change-and cover every aspect of personality, from self-esteem, impulsiveness, and self-efficacy, to intimacy, anger, and romantic relationships. Best of all, at the end of each test, Dr. Janda provides expert advice that will help you use your results to make changes for yourself or help you decide whether you should seek professional help. Refreshingly candid and insightful, The Psychologist's Book of Personality Tests will not only help you achieve greater personal and professional success-it will show you how to get what you want out of life.
Stop saying 'no' to opportunity, and start saying 'yes' to possibility Happy Accidents is your personal guide to transforming your life. As we take on task after task, responsibility after responsibility, we lose sight of who we are and why we're doing what we do; we rush through the day completing a to-do list, but we never really seem to accomplish the things that are most important. What goals do you have for your life? What steps have you taken toward them today? Consider this book your guide to getting back on track to your dreams and help inspire those around you. It's not about doing more or doing less, it's about making what you do worthy of the effort. From forging new relationships, stepping out of your comfort zone, and reframing your work—start valuing these as empowering choices you get to make toward a particular goal every day. To preserve our precious time and energy, we often default to 'no,' yet this only closes the door to our growth, while a 'yes' opens up a world of possibilities. The secret is adding 'yes, and' to our lives. This seductively simple turn of phrase opens the doors to better collaboration and positive relationships, and invites self-sustaining opportunities into our world. 'Yes, and' helps you get from where you are, as an individual or organization, to where want to be. No person or organization is an island, and none of us reaches our goals alone. This book shows you how to build on the power of open-mindedness, cultivate supportive relationships, and adopt a win-win mindset to reignite your purpose and unleash your best. Harness the power of team collaboration, cooperation, and creativity Reframe 'mistakes' and 'bad ideas' into 'Happy Accidents' that lead to opportunities Communicate more effectively by learning how to listen actively and build on the pertinent information Relinquish some degree of control to allow for more growth and discovery Children have a natural inclination toward curiosity. As we grow into adults, our curiosity gradually takes a back seat to obligations, responsibility, and duty—but that spark remains, and can be reignited. Don't spend your life adrift in a sea of 'could've, would've, should've'—take back your sense of purpose, positivity, joy, time, and energy with the power of Happy Accidents.
Don't miss out on important features Teach Yourself VISUALLY iPad, 5th Edition is your ultimate guide to navigating the latest iPad and all the features that come with iOS 10. Whether this is your first iPad or just your newest upgrade, this book will quickly get you acquainted with your new favorite companion. No long-winded explanation, no technical jargon no complicated operations—just step-by-step instructions that walk you through everything from initial setup to key features Plus troubleshooting advice will help you fix minor problems without a trip to the Apple Genius Bar. Sidebars highlight expert tips and tricks, while full-color screenshots make it easy to follow along. Connect to WiFi and Bluetooth; download the best apps; sync your media, email, calendar, and more! Your iPad is more than just the world's greatest entertainment device—it's an extension of your desktop or laptop computer, allowing work and play to flow seamlessly from one to the other. From customizing your settings to locking security down tight, this book shows you everything you need to know to get the most out of your iPad. Whether you have an iPad Air, iPad Pro, or iPad mini, this guide has you covered. Updated to cover devices running iOS 10, this fifth edition shows you all the latest features that make the iPad the bestselling tablet around the globe. Get connected and explore the App Store, iTunes, and the Web Organize email, files, contacts, photos, videos, and more Set reminders, alarms, notifications, and other preferences Access your social media, music, movies, and more Exploring on your own may mean missing out on some of the hidden features that make the iPad great—swipe secrets and tap techniques reveal shortcuts that streamline almost everything you can do. If you're ready to dive in and get started, Teach Yourself VISUALLY iPad is the ideal resource.
We're all stuffocated. We have more stuff than we could ever need - but it's bad for the planet and it's making us stressed. It might even be killing us.In this groundbreaking book, trend forecaster James Wallman finds that a rising number of people are turning away from all-you-can-get consumption, from the exec who's sold almost everything he owns, to the well-off family who moved to a remote mountain cabin.In Stuffocation, Wallman's solution is to focus less on possessions and more on experiences. It is a manifesto for a vital change in how you live - and it's the one book you won't be able to live without.
Imagine if your best just got better every single day In Your Best Just Got Better, productivity expert Jason Womack teaches readers that working longer hours doesn't make up for a flawed approach to productivity and performance. Workers need to clarify their habits, build mindset-based strategies, and be proactive. Womack's signature «workplace performance» techniques offer specific strategies to consistently and incrementally improve performance. Readers will: Understand the fundamentals of workflow and the principles of human performance Arm themselves with the tools and the processes to get more of their work done, on time, with fewer resources, and with less stress Making your best better won't happen overnight, but learning how to effectively manage just a few critical success factors lead to an effective workday and an overall successful professional career.
Due to the wave of refinancing in recent years, and the fall in home values, in 2009 about 12 million homeowners and investors will be «underwater»–owing more than their property is worth. This book explains all the options for these homeowners who are trapped with houses they want to get free from, people whose property value has dropped so low that they can't sell the property, people whose mortgage payment has adjusted and now they can't afford the property. In addition to offering advice on subject to's, rentals, leases, loan modifications and more…the book will teach America how to short sale their own home.
Key skills to make sales managers better developers of salespeople Get out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of superior sales records. Yet too often these sales stars get stuck doing their old sales job while also trying to juggle their manager role, and too often companies neglect to train their sales managers how to excel as managers. That's the «sales management trap,» and it's exactly what The Accidental Sales Manager addresses and solves. Full of helpful steps you can apply immediately?whether you're training a sales manager, or are one yourself?this practical guide reveals step-by-step methods sales managers can use to both learn their jobs and lead their teams. Get tactics to stop burning time and exhausting yourself, while taking effective actions to use time better as a leader Discover how to integrate learning into leading and make sales meetings an active conversation on what works and what doesn't Author has a previous bestseller, The Accidental Salesperson Don't get caught in the «sales management trap» or, if you're in it, get the tools you need to escape it. Get The Accidental Sales Manager and lead your team to do what you do best: make sales, drive profits, and get winning results.
A proven approach for helping leaders and teams work together to achieve better decisions, greater commitment, and stronger results More than ever, effective leadership requires us to work as a team, but many leaders struggle to get the results they need. When stakes are high, you can't get great results by just changing what you do. You also need to change how you think. Organizational psychologist and leadership consultant Roger Schwarz applies his 30+ years of experience working with leadership teams to reveal how leaders can drastically improve results by changing their individual and team mindset. Provides practical guidance to help teams increase decision quality, decrease implementation time, foster innovation, get commitment, reduce costs and increase trust Outlines 5 core values leadership teams can adopt to exponentially improve results Author of The Skilled Facilitator and The Skilled Facilitator Fieldbook Get the results you and your team need. Start by applying the practical wisdom of Smart Leaders, Smarter Teams.
101 Ways to Get Out Of Debt and On the Road to Wealth is the ultimate handbook for anybody who wants to get out of debt and stay out of debt. This book will provide you with an insider’s knowledge of how to beat the lenders at their own game. Inside you will find 101 practical and proven methods that anybody can use to master their debt. Best-selling author Ashley Ormond shows you how to conquer all types of debt, including mortgages, credit cards, car loans, personal loans, investment loans and small business loans. In this book you will learn how to: save a fortune in interest get out of debt years earlier decide which debts to attack first find the best lending deals for your needs manage repayment problems. Ashley Ormond’s common-sense approach will get you debt free and on the road to wealth in no time – and that means more control over your life, less stress, and greater long-term security for you and your family.
What do you do if you have a boring job in a restaurant, serving fast food to people who have no time to eat? Smile, and do your best? Perhaps it's better to find a place where time doesn't matter so much. What if you dream of travelling to other countries, but your friends just laugh? Do you stay at home with them? Or do you decide to be more adventurous? Perhaps you hear that someone has bought the last bag of salt in town. Do you buy a bag from him at a high price? Or try to make him give you a bag? Our world is full of these kinds of problems. They make life interesting, and sometimes very funny. These five short plays show people trying to decide what to do in unexpected or difficult situations.