The study contributes in analytical description of spatial diffusion of fertility, in particular, influenced by labour movements of people between places of residence and work. It is assumed that the labour market has externality on the marriage market due to commuting, which, in turn, affects fertility. A model of spatial diffusion of fertility is based on assumption of global and local spillover effects. The global spillover effect, as shifts in fertility norms, is motivated by increasing variance of social interactions of an individual, when places of work and residence are different. One local spillover effect is in response to flows of earnings across space. Another mechanism is related to expected changes in probabilities to find a partner affected by differences in day and night population. The analytical model, in which the effects on fertility of the cited spillovers are decomposed, is constructed in the paper on the base of a model of the demand for children, spatial stock-flow model of a market, and a matching model with a sex imbalance or spatial mismatch as the probability of matching. Three sex imbalances, namely of night-, day-time population and an adjusted to sex imbalance of commuters to residents are empirically tested. Empirical evidence on municipal Swedish data for the period 1994–2008 does not provide any strong evidence of spatial diffusion of fertility. However, there are externalities of labour mobility on fertility due to changes of gender structure of population.
Combining previously unconnected computational methods, this monograph discusses the latest basic schemes and algorithms for the solution of fluid, heat and mass transfer problems coupled with electrodynamics. It presents the necessary mathematical background of computational thermo-fluid dynamics, the numerical implementation and the application to real-world problems. Particular emphasis is placed throughout on the use of electromagnetic fields to control the heat, mass and fluid flows in melts and on phase change phenomena during the solidification of pure materials and binary alloys. However, the book provides much more than formalisms and algorithms; it also stresses the importance of good, feasible and workable models to understand complex systems, and develops these in detail. Bringing computational fluid dynamics, thermodynamics and electrodynamics together, this is a useful source for materials scientists, PhD students, solid state physicists, process engineers and mechanical engineers, as well as lecturers in mechanical engineering.
Dynamics of Smart Structures is a practical, concise and integrated text that provides an introduction to the fundamental principles of a field that has evolved over the recent years into an independent and identifiable subject area. Bringing together the concepts, techniques and systems associated with the dynamics and control of smart structures, it comprehensively reviews the differing smart materials that are employed in the development of the smart structures and covers several recent developments in the field of structural dynamics. Dynamics of Smart Structures has been developed to complement the author's new interdisciplinary programme of study at Queen Mary, University of London that includes courses on emerging and new technologies such as biomimetic robotics, smart composite structures, micro-electro-mechanical systems (MEMS) and their applications and prosthetic control systems. It includes chapters on smart materials and structures, transducers for smart structures, fundamentals of structural control, dynamics of continuous structures, dynamics of plates and plate-like structures, dynamics of piezoelectric media, mechanics of electro-actuated composite structures, dynamics of thermo-elastic media: shape memory alloys, and controller designs for flexible structures.
Introduces number operators with a focus on the relationship between quantum mechanics and social science Mathematics is increasingly applied to classical problems in finance, biology, economics, and elsewhere. Quantum Dynamics for Classical Systems describes how quantum tools—the number operator in particular—can be used to create dynamical systems in which the variables are operator-valued functions and whose results explain the presented model. The book presents mathematical results and their applications to concrete systems and discusses the methods used, results obtained, and techniques developed for the proofs of the results. The central ideas of number operators are illuminated while avoiding excessive technicalities that are unnecessary for understanding and learning the various mathematical applications. The presented dynamical systems address a variety of contexts and offer clear analyses and explanations of concluded results. Additional features in Quantum Dynamics for Classical Systems include: Applications across diverse fields including stock markets and population migration as well as a unique quantum perspective on these classes of models Illustrations of the use of creation and annihilation operators for classical problems Examples of the recent increase in research and literature on the many applications of quantum tools in applied mathematics Clarification on numerous misunderstandings and misnomers while shedding light on new approaches in the field Quantum Dynamics for Classical Systems is an ideal reference for researchers, professionals, and academics in applied mathematics, economics, physics, biology, and sociology. The book is also excellent for courses in dynamical systems, quantum mechanics, and mathematical models.
The transposable genetic elements, or transposons, as they are now known, have had a tumultuous history. Discovered in the mid-20th century by Barbara McClintock, they were initially received with puzzlement. When their genomic abundance began to be apparent, they were categorized as «junk DNA» and acquired the label of parasites. Expanding understanding of gene and genome organization has revealed the profound extent of their impact on both. Plant Transposons and Genome Dynamics in Evolution captures and distills the voluminous research literature on plant transposable elements and seeks to assemble the big picture of how transposons shape gene structure and regulation, as well as how they sculpt genomes in evolution. Individual chapters provide concise overviews of the many flavors of plant transposons and of their roles in gene creation, gene regulation, development, genome evolution, and organismal speciation, as well as of their epigenetic regulation. This volume is essential reading for anyone working in plant genetics, epigenetics, or evolutionary biology.
One of the first books to provide in-depth and systematic application of finite element methods to the field of stochastic structural dynamics The parallel developments of the Finite Element Methods in the 1950’s and the engineering applications of stochastic processes in the 1940’s provided a combined numerical analysis tool for the studies of dynamics of structures and structural systems under random loadings. In the open literature, there are books on statistical dynamics of structures and books on structural dynamics with chapters dealing with random response analysis. However, a systematic treatment of stochastic structural dynamics applying the finite element methods seems to be lacking. Aimed at advanced and specialist levels, the author presents and illustrates analytical and direct integration methods for analyzing the statistics of the response of structures to stochastic loads. The analysis methods are based on structural models represented via the Finite Element Method. In addition to linear problems the text also addresses nonlinear problems and non-stationary random excitation with systems having large spatially stochastic property variations. A systematic treatment of stochastic structural dynamics applying the finite element methods Highly illustrated throughout and aimed at advanced and specialist levels, it focuses on computational aspects instead of theory Emphasizes results mainly in the time domain with limited contents in the time-frequency domain Presents and illustrates direction integration methods for analyzing the statistics of the response of linear and nonlinear structures to stochastic loads Under Author Information – one change of word to existing text: He is a Fellow of the American Society of Mechanical Engineers (ASME)........
This book aims to reconcile theoretical models of population dynamics with what is currently known about the population dynamics of large mammalian herbivores. It arose from a working group established at the National Center for Ecological Analysis and Synthesis at the University of California, Santa Barbara, to address the need for models that better accommodate environmental variability, especially for herbivores dependent on changing vegetation resources. The initial chapter reviews findings from definitive long-term studies of certain other ungulate populations, many based on individually identifiable animals. Other chapters cover climatic influences, emphasising temperate versus tropical contrasts, and demographic processes underlying population dynamics, more generally. There are new assessments of irruptive population dynamics, and of the consequences of landscape heterogeneity for herbivore populations. An initial review of candidate population models is followed up by a final chapter outlining how these models might be modified to better accommodate environmental variability. The contents provide a foundation for resolving problems of diminishing large mammal populations in Africa, over-abundant ungulate populations elsewhere, and general consequences of global change for biodiversity conservation. This book will serve as a definitive outline of what is currently known about the population dynamics of large herbivores.
Computational Dynamics, 3rd edition, thoroughly revised and updated, provides logical coverage of both theory and numerical computation techniques for practical applications. The author introduces students to this advanced topic covering the concepts, definitions and techniques used in multi-body system dynamics including essential coverage of kinematics and dynamics of motion in three dimensions. He uses analytical tools including Lagrangian and Hamiltonian methods as well as Newton-Euler Equations. An educational version of multibody computer code is now included in this new edition www.wiley.com/go/shabana that can be used for instruction and demonstration of the theories and formulations presented in the book, and a new chapter is included to explain the use of this code in solving practical engineering problems. Most books treat the subject of dynamics from an analytical point of view, focusing on the techniques for analyzing the problems presented. This book is exceptional in that it covers the practical computational methods used to solve «real-world» problems. This makes it of particular interest not only for senior/ graduate courses in mechanical and aerospace engineering, but also to professional engineers. Modern and focused treatment of the mathematical techniques, physical theories and application of rigid body mechanics that emphasizes the fundamentals of the subject, stresses the importance of computational methods and offers a wide variety of examples. Each chapter features simple examples that show the main ideas and procedures, as well as straightforward problem sets that facilitate learning and help readers build problem-solving skills
Written in a style that breaks the barriers between the disciplines, this monograph enables researchers from life science, physics, engineering, or chemistry to access the most recent results in a common language. The resulting review character of this project sets it apart from specialized journals, and allows each volume to respond quickly to new developments. This third volume contains new topics ranging from chaotic computing, via random dice tossing and stochastic limit-cycle oscillators, to a number theoretic example of self-organized criticality, wave localization in complex networks and anomalous diffusion. A first-class board of international scientists advises the editor, such that the carefully selected and invited contributions represent the latest and most relevant findings.
Features emerging trends that are shaping supply chain operations worldwide as well as impacting the global business landscape Beginning with the assertion that supply chains are an overlooked factor behind anemic economic growth, Protean Supply Chains: Ten Dynamics of Supply and Demand Alignment provides a comprehensive overview of the developments occurring in the field of supply chain management. A broad range of topics in facility location, inventory, strategic sourcing, and supply chain coordination are addressed in addition to coverage of major developments within the field. The author’s main position is that supply chains must be more than agile or flexible; rather, they must become protean and capable of changing shape in response to a volatile global business landscape. The author, a well-known editor and researcher in the field, presents current real-world examples combined with insights into the impact of recent trends that are expected to affect the global business landscape over the next decade. Highlighting companies with leading-edge supply chains as examples, the book discusses methods to reduce spending, increase revenues, and achieve streamlined productivity in a changing economic climate. The book utilizes further examples from the growth of online retailing and automation in distribution centers, as well as the use of protean supply chains to gain competitive advantages internationally. In addition, the book features the following ten emerging trends, which are shaping supply chain operations worldwide: The rise of regional theatres of supply Global risk management through control towers Customer segmentation Real demand realization Omniichannel retailing challenges Demand swing alignment with production and distribution Customer of one service Sustainability challenges Collaboration vs. competition in the new economy Financial dynamism The book is an ideal reference for professionals and practitioners in operations research, business/management science, applied mathematics, and industrial engineering as well as an appropriate supplement for undergraduate and graduate-level courses in supply chain management.
Drysdale's book is by far the most comprehensive – everyone in the office has a copy…now including me. It holds just about everything you need to know about fire science. (Review of An Introduction to Fire Dynamics, 2nd Edition) After 25 years as a bestseller, Dougal Drysdale's classic introduction has been brought up-to-date and expanded to incorporate the latest research and experimental data. Essential reading for all involved in the field from undergraduate and postgraduate students to practising fire safety engineers and fire prevention officers, An Introduction to Fire Dynamics is unique in that it addresses the fundamentals of fire science and fire dynamics, thus providing the scientific background necessary for the development of fire safety engineering as a professional discipline. An Introduction to Fire Dynamics Includes experimental data relevant to the understanding of fire behaviour of materials; Features numerical problems with answers illustrating the quantitative applications of the concepts presented; Extensively course-tested at Worcester Polytechnic Institute and the University of Edinburgh, and widely adopted throughout the world; Will appeal to all those working in fire safety engineering and related disciplines.
This timely book presents new research results on high-energy particle physics related to solar flares, covering the theory and applications of the reconnection process in a clear and comprehensible way. It investigates particle kinetics and dynamics in flaring atmospheres and their diagnostics from spectral observations, while providing an analysis of the observation data and techniques and comparing various models. Written by an internationally acclaimed expert, this is vital reading for all solar, astro-, and plasma physicists working in the field.
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of «valuable customer» to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.
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Elena Kotyrlo Space-time dynamics of fertility and commuting
The study contributes in analytical description of spatial diffusion of fertility, in particular, influenced by labour movements of people between places of residence and work. It is assumed that the labour market has externality on the marriage market due to commuting, which, in turn, affects fertility. A model of spatial diffusion of fertility is based on assumption of global and local spillover effects. The global spillover effect, as shifts in fertility norms, is motivated by increasing variance of social interactions of an individual, when places of work and residence are different. One local spillover effect is in response to flows of earnings across space. Another mechanism is related to expected changes in probabilities to find a partner affected by differences in day and night population. The analytical model, in which the effects on fertility of the cited spillovers are decomposed, is constructed in the paper on the base of a model of the demand for children, spatial stock-flow model of a market, and a matching model with a sex imbalance or spatial mismatch as the probability of matching. Three sex imbalances, namely of night-, day-time population and an adjusted to sex imbalance of commuters to residents are empirically tested. Empirical evidence on municipal Swedish data for the period 1994–2008 does not provide any strong evidence of spatial diffusion of fertility. However, there are externalities of labour mobility on fertility due to changes of gender structure of population.
Petr Nikrityuk A. Computational Thermo-Fluid Dynamics. In Materials Science and Engineering
Combining previously unconnected computational methods, this monograph discusses the latest basic schemes and algorithms for the solution of fluid, heat and mass transfer problems coupled with electrodynamics. It presents the necessary mathematical background of computational thermo-fluid dynamics, the numerical implementation and the application to real-world problems. Particular emphasis is placed throughout on the use of electromagnetic fields to control the heat, mass and fluid flows in melts and on phase change phenomena during the solidification of pure materials and binary alloys. However, the book provides much more than formalisms and algorithms; it also stresses the importance of good, feasible and workable models to understand complex systems, and develops these in detail. Bringing computational fluid dynamics, thermodynamics and electrodynamics together, this is a useful source for materials scientists, PhD students, solid state physicists, process engineers and mechanical engineers, as well as lecturers in mechanical engineering.
Ranjan Vepa Dynamics of Smart Structures
Dynamics of Smart Structures is a practical, concise and integrated text that provides an introduction to the fundamental principles of a field that has evolved over the recent years into an independent and identifiable subject area. Bringing together the concepts, techniques and systems associated with the dynamics and control of smart structures, it comprehensively reviews the differing smart materials that are employed in the development of the smart structures and covers several recent developments in the field of structural dynamics. Dynamics of Smart Structures has been developed to complement the author's new interdisciplinary programme of study at Queen Mary, University of London that includes courses on emerging and new technologies such as biomimetic robotics, smart composite structures, micro-electro-mechanical systems (MEMS) and their applications and prosthetic control systems. It includes chapters on smart materials and structures, transducers for smart structures, fundamentals of structural control, dynamics of continuous structures, dynamics of plates and plate-like structures, dynamics of piezoelectric media, mechanics of electro-actuated composite structures, dynamics of thermo-elastic media: shape memory alloys, and controller designs for flexible structures.
Fabio Bagarello Quantum Dynamics for Classical Systems. With Applications of the Number Operator
Introduces number operators with a focus on the relationship between quantum mechanics and social science Mathematics is increasingly applied to classical problems in finance, biology, economics, and elsewhere. Quantum Dynamics for Classical Systems describes how quantum tools—the number operator in particular—can be used to create dynamical systems in which the variables are operator-valued functions and whose results explain the presented model. The book presents mathematical results and their applications to concrete systems and discusses the methods used, results obtained, and techniques developed for the proofs of the results. The central ideas of number operators are illuminated while avoiding excessive technicalities that are unnecessary for understanding and learning the various mathematical applications. The presented dynamical systems address a variety of contexts and offer clear analyses and explanations of concluded results. Additional features in Quantum Dynamics for Classical Systems include: Applications across diverse fields including stock markets and population migration as well as a unique quantum perspective on these classes of models Illustrations of the use of creation and annihilation operators for classical problems Examples of the recent increase in research and literature on the many applications of quantum tools in applied mathematics Clarification on numerous misunderstandings and misnomers while shedding light on new approaches in the field Quantum Dynamics for Classical Systems is an ideal reference for researchers, professionals, and academics in applied mathematics, economics, physics, biology, and sociology. The book is also excellent for courses in dynamical systems, quantum mechanics, and mathematical models.
Nina Fedoroff V. Plant Transposons and Genome Dynamics in Evolution
The transposable genetic elements, or transposons, as they are now known, have had a tumultuous history. Discovered in the mid-20th century by Barbara McClintock, they were initially received with puzzlement. When their genomic abundance began to be apparent, they were categorized as «junk DNA» and acquired the label of parasites. Expanding understanding of gene and genome organization has revealed the profound extent of their impact on both. Plant Transposons and Genome Dynamics in Evolution captures and distills the voluminous research literature on plant transposable elements and seeks to assemble the big picture of how transposons shape gene structure and regulation, as well as how they sculpt genomes in evolution. Individual chapters provide concise overviews of the many flavors of plant transposons and of their roles in gene creation, gene regulation, development, genome evolution, and organismal speciation, as well as of their epigenetic regulation. This volume is essential reading for anyone working in plant genetics, epigenetics, or evolutionary biology.
Cho W. S. To Stochastic Structural Dynamics. Application of Finite Element Methods
One of the first books to provide in-depth and systematic application of finite element methods to the field of stochastic structural dynamics The parallel developments of the Finite Element Methods in the 1950’s and the engineering applications of stochastic processes in the 1940’s provided a combined numerical analysis tool for the studies of dynamics of structures and structural systems under random loadings. In the open literature, there are books on statistical dynamics of structures and books on structural dynamics with chapters dealing with random response analysis. However, a systematic treatment of stochastic structural dynamics applying the finite element methods seems to be lacking. Aimed at advanced and specialist levels, the author presents and illustrates analytical and direct integration methods for analyzing the statistics of the response of structures to stochastic loads. The analysis methods are based on structural models represented via the Finite Element Method. In addition to linear problems the text also addresses nonlinear problems and non-stationary random excitation with systems having large spatially stochastic property variations. A systematic treatment of stochastic structural dynamics applying the finite element methods Highly illustrated throughout and aimed at advanced and specialist levels, it focuses on computational aspects instead of theory Emphasizes results mainly in the time domain with limited contents in the time-frequency domain Presents and illustrates direction integration methods for analyzing the statistics of the response of linear and nonlinear structures to stochastic loads Under Author Information – one change of word to existing text: He is a Fellow of the American Society of Mechanical Engineers (ASME)........
Norman Owen-Smith Dynamics of Large Herbivore Populations in Changing Environments. Towards Appropriate Models
This book aims to reconcile theoretical models of population dynamics with what is currently known about the population dynamics of large mammalian herbivores. It arose from a working group established at the National Center for Ecological Analysis and Synthesis at the University of California, Santa Barbara, to address the need for models that better accommodate environmental variability, especially for herbivores dependent on changing vegetation resources. The initial chapter reviews findings from definitive long-term studies of certain other ungulate populations, many based on individually identifiable animals. Other chapters cover climatic influences, emphasising temperate versus tropical contrasts, and demographic processes underlying population dynamics, more generally. There are new assessments of irruptive population dynamics, and of the consequences of landscape heterogeneity for herbivore populations. An initial review of candidate population models is followed up by a final chapter outlining how these models might be modified to better accommodate environmental variability. The contents provide a foundation for resolving problems of diminishing large mammal populations in Africa, over-abundant ungulate populations elsewhere, and general consequences of global change for biodiversity conservation. This book will serve as a definitive outline of what is currently known about the population dynamics of large herbivores.
Ahmed Shabana A. Computational Dynamics
Computational Dynamics, 3rd edition, thoroughly revised and updated, provides logical coverage of both theory and numerical computation techniques for practical applications. The author introduces students to this advanced topic covering the concepts, definitions and techniques used in multi-body system dynamics including essential coverage of kinematics and dynamics of motion in three dimensions. He uses analytical tools including Lagrangian and Hamiltonian methods as well as Newton-Euler Equations. An educational version of multibody computer code is now included in this new edition www.wiley.com/go/shabana that can be used for instruction and demonstration of the theories and formulations presented in the book, and a new chapter is included to explain the use of this code in solving practical engineering problems. Most books treat the subject of dynamics from an analytical point of view, focusing on the techniques for analyzing the problems presented. This book is exceptional in that it covers the practical computational methods used to solve «real-world» problems. This makes it of particular interest not only for senior/ graduate courses in mechanical and aerospace engineering, but also to professional engineers. Modern and focused treatment of the mathematical techniques, physical theories and application of rigid body mechanics that emphasizes the fundamentals of the subject, stresses the importance of computational methods and offers a wide variety of examples. Each chapter features simple examples that show the main ideas and procedures, as well as straightforward problem sets that facilitate learning and help readers build problem-solving skills
Heinz Schuster Georg Reviews of Nonlinear Dynamics and Complexity, Volume 3
Written in a style that breaks the barriers between the disciplines, this monograph enables researchers from life science, physics, engineering, or chemistry to access the most recent results in a common language. The resulting review character of this project sets it apart from specialized journals, and allows each volume to respond quickly to new developments. This third volume contains new topics ranging from chaotic computing, via random dice tossing and stochastic limit-cycle oscillators, to a number theoretic example of self-organized criticality, wave localization in complex networks and anomalous diffusion. A first-class board of international scientists advises the editor, such that the carefully selected and invited contributions represent the latest and most relevant findings.
James Cooke A. Protean Supply Chains. Ten Dynamics of Supply and Demand Alignment
Features emerging trends that are shaping supply chain operations worldwide as well as impacting the global business landscape Beginning with the assertion that supply chains are an overlooked factor behind anemic economic growth, Protean Supply Chains: Ten Dynamics of Supply and Demand Alignment provides a comprehensive overview of the developments occurring in the field of supply chain management. A broad range of topics in facility location, inventory, strategic sourcing, and supply chain coordination are addressed in addition to coverage of major developments within the field. The author’s main position is that supply chains must be more than agile or flexible; rather, they must become protean and capable of changing shape in response to a volatile global business landscape. The author, a well-known editor and researcher in the field, presents current real-world examples combined with insights into the impact of recent trends that are expected to affect the global business landscape over the next decade. Highlighting companies with leading-edge supply chains as examples, the book discusses methods to reduce spending, increase revenues, and achieve streamlined productivity in a changing economic climate. The book utilizes further examples from the growth of online retailing and automation in distribution centers, as well as the use of protean supply chains to gain competitive advantages internationally. In addition, the book features the following ten emerging trends, which are shaping supply chain operations worldwide: The rise of regional theatres of supply Global risk management through control towers Customer segmentation Real demand realization Omniichannel retailing challenges Demand swing alignment with production and distribution Customer of one service Sustainability challenges Collaboration vs. competition in the new economy Financial dynamism The book is an ideal reference for professionals and practitioners in operations research, business/management science, applied mathematics, and industrial engineering as well as an appropriate supplement for undergraduate and graduate-level courses in supply chain management.
Dougal Drysdale An Introduction to Fire Dynamics
Drysdale's book is by far the most comprehensive – everyone in the office has a copy…now including me. It holds just about everything you need to know about fire science. (Review of An Introduction to Fire Dynamics, 2nd Edition) After 25 years as a bestseller, Dougal Drysdale's classic introduction has been brought up-to-date and expanded to incorporate the latest research and experimental data. Essential reading for all involved in the field from undergraduate and postgraduate students to practising fire safety engineers and fire prevention officers, An Introduction to Fire Dynamics is unique in that it addresses the fundamentals of fire science and fire dynamics, thus providing the scientific background necessary for the development of fire safety engineering as a professional discipline. An Introduction to Fire Dynamics Includes experimental data relevant to the understanding of fire behaviour of materials; Features numerical problems with answers illustrating the quantitative applications of the concepts presented; Extensively course-tested at Worcester Polytechnic Institute and the University of Edinburgh, and widely adopted throughout the world; Will appeal to all those working in fire safety engineering and related disciplines.
Valentina Zharkova Electron and Proton Kinetics and Dynamics in Flaring Atmospheres
This timely book presents new research results on high-energy particle physics related to solar flares, covering the theory and applications of the reconnection process in a clear and comprehensible way. It investigates particle kinetics and dynamics in flaring atmospheres and their diagnostics from spectral observations, while providing an analysis of the observation data and techniques and comparing various models. Written by an internationally acclaimed expert, this is vital reading for all solar, astro-, and plasma physicists working in the field.
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Philip Kotler Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of «valuable customer» to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.