Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.
The American Military: A Narrative History presents a comprehensive introduction to more than four centuries of American military history. Presents a chronological account of American military history from clashes between militias and Native Americans to 21st-century operations in Afghanistan and Iraq Features personal vignettes to put a human face on armed conflict Addresses patterns of national service, the evolution of civil-military relations, and the advent of all-volunteer forces Puts events in historical context, and considers cultural, social, political, economic, and technological developments
Loopholes of the Rich helps Americans from all walks of life use the same tax loopholes that the wealthy use to lower their tax bill. With this handy guide, you won?t need an accountant to find quick and easy ways to pay less. And there?s nothing unethical about these tax loopholes. In fact, the government wants you to take advantage of them! These tax-reducing tactics and strategies can give you the freedom to save for your family?s future or for your own financial independence. Plus, you?ll find a handy checklist of more than 300 business deductions, real-life tax strategy examples, useful sample forms, explanations of IRS codes and rules, and much more.
MIVAR: Transition from Productions to Bipartite Graphs MIVAR Nets and Practical Realization of Automated Constructor of Algorithms Handling More than Three Million Production Rules. The theoretical transition from the graphs of production systems to the bipartite graphs of the MIVAR nets is shown. Examples of the implementation of the MIVAR nets in the formalisms of matrixes and graphs are given. The linear computational complexity of algorithms for automated building of objects and rules of the MIVAR nets is theoretically proved. On the basis of the MIVAR nets the UDAV software complex is developed, handling more than 1.17 million objects and more than 3.5 million rules on ordinary computers. The results of experiments that confirm a linear computational complexity of the MIVAR method of information processing are given.
Pete Souza was with President Obama during more crucial moments than anyone else and he photographed them all - from the highly classified to the disarmingly candid. Obama: An Intimate Portrait reproduces more than three hundred of Souza's most iconic photographs in exquisite detail, some of which have never been published before.Souza's photographs, with the behind-the-scenes captions and stories that accompany them, document the most consequential hours of the Presidency alongside unguarded moments with the President's family, his encounters with children, interactions with world leaders and cultural figures, and more. These images communicate the pace and power of America's highest office and reveal the spirit of the extraordinary man who became President. The result is a portrait of exceptional intimacy and a stunning record of a landmark era in American history.
A new, more comprehensive approach to long-term family wealth management More Than Money provides a high-level, integrated approach to preserving both financial resources and family harmony. Research has shown a failure rate of 70 percent in long-term multigenerational wealth management, and contrary to popular assumption, only five percent of that failure is due to bad investment, poor tax planning, or inadequate performance by legal and financial advisors. The number-one reason family wealth management fails is the family itself; poor communication, lack of trust, divergent visions, and a failure to prepare succeeding generations will tear down the resources the family has worked so hard to build. Traditional wealth management cannot fix this. Instead, this book offers a fresh approach that integrates strategic and tactical wealth management to align the family’s assets with the family members. With helpful tools and advice drawn from a real-world understanding of family complexities, you’ll improve your ability to preserve your family’s resources over multiple generations. With an expert’s perspective on the real forces behind successful family wealth management, this book provides a clear model and a practical roadmap for long-term financial preservation. Develop a shared family vision and mission Improve communication and trust among members Merge strategic and tactical planning Ensure the longevity of your family’s wealth The wealth management sphere tends to focus on taxes, investments, banking, and estate planning, but little thought is given to the people themselves—this overlooks the fact that individual family members are the most critical factor in multigenerational wealth management, and fails to provide solutions. More Than Money merges traditional strategies with family dynamics, communication, governance, and preparation to help your resources last for generations to come.
"There is nothing gutsier to me than a person announcing that their story is one that deserves to be told," writes Lena Dunham, and it certainly takes guts to share the stories that make up her first book, Not That Kind of Girl. These are stories about getting your butt touched by the seventy-two-year-old lawyer you're temping for, about friendship and dieting (kind of) and having two existential crises before the age of 20. Stories about travel, both successful and less so, and about having the kind of sex where you feel like keeping your sneakers on in case you have to run away during the act. Stories about proving yourself to a room of 50-year-old men in Hollywood and showing up to "an outlandishly high-fashion event with the crustiest red nose you ever saw." Fearless, smart, and as heartbreakingly honest as ever, Not That Kind of Girl establishes Lena Dunham as more than a hugely talented director, actress and producer - it announces her as a fresh and vibrant new literary voice. Includes an original song by Jack Antonoff.
The Dynamics of Conflict When it was published in 2000, Bernie Mayer's The Dynamics of Conflict Resolution quickly became one of the seminal works in the conflict resolution field. The book bridged the gap between abstract theoretical approaches and practical handbooks and became an immensely valuable and accessible resource for experienced and novice practitioners, as well as for professors and students of conflict management who needed a deep yet practical view of conflict and methods for dealing with it. The Dynamics of Conflict is the second edition of Mayer's classic book. While building on the strengths of the first edition, this thoroughly revised and updated book keeps pace with the most current trends and research in the field and explores four key concepts: interactional dynamics, system dynamics, culture and conflict, and conflict engagement. Like the first edition, the focus of the new edition is on the ways we can productively think about conflict and conflict intervention, rather than on specific techniques and processes. Mayer presents ideas about conflict as a set of conceptual tools that build on one another and contribute to a multifaceted view of conflict and conflict intervention but that also stand on their own. Filled with illustrative examples, the book draws from the author's thirty years of experience with interpersonal, family, community, organizational, labor management, environmental, public policy, and international disputes and includes instances of conflicts that have been in the news. In addition, this vital resource contains information on the most important work that has been done in the past decade on culture, systems, and conflict engagement and shows how conflict concepts apply to new technologies such as online communication and conflict resolution efforts on the Web. In the concluding chapter Mayer explores how conflict intervention efforts fit into more general values about peace, democracy, and social justice, and the personal impact that conflict work as a field has on conflict specialists.
In this paper we show that for the D-optimal design, departures from the design are much less important than a departure from the model. As a consequence, we propose, based on D-optimality, a rule for choosing the regression degree. We also study different types of departures from the model to define a new class of D-optimal designs, which is robust and more efficient than the uniform one.
Piet Mondrian’s rigorously geometric paintings in primary colours are icons of the 20th century that had a powerful impact on popular taste in art and design. This volume brings together more than 230 superb paintings with documentary images from the artist’s life. The less-well-known work that Mondrian did in the 30 years before his breakthrough to abstraction—especially his landscape and flower paintings—is remarkably beautiful and to see it arranged chronologically is to enter the mind of an artist who is constantly looking for the next step that will take him from traditional realism to a universal vision of colour and form. The book includes rare photographs of Mondrian’s studios in Paris and New York City as well as reproductions of more than 1,000 known works of Mondrian’s in black and white.
The Secret Language of Business reveals the secrets of body language and nonverbal communication. Successful professionals need more than just good communication skills, you also need the ability to interpret the nonverbal signals that everyone displays. You’ll learn how to master and manipulate your own body language, read the body language of others, and influence people through your new skills and perception. No matter what business you’re in, this is a valuable guide to achieving more in life and business.
This critique explodes the stereotypical assumption that men are more prone than women to aggression A cogent and holistic assessment of the theoretical positions and research concerning female aggression Examines the treatment, punishment and community response to female aggressive behavior Examines topics including sexual power, serial murder and the evolution of gendered aggression Treats female aggression in its own right rather than as a counterpart to male violence
The landmark book that changed the way exceptional families think about their heritage, their wealth, and their legacy to future generations–now revised and expanded. Every family, looking at the next generation, hopes to confer advantages that are more than just material and financial–to inculcate character and leadership, to inspire creativity and enterprise, to help all family members find and follow their individual callings, and to avoid the financial dependency and loss of initiative that can all too often be an unwanted consequence of financial success. Yet many families never succeed in realizing that vision, much less sustaining it for three, four, or five generations and beyond. James Hughes has thought deeply about these challenges, and his insights are at once practical and profound. For more than three decades, he has personally guided multiple generations of families in creating strategies to preserve their human and intellectual capital as well as their financial assets. His teachings synthesize insights from psychology, anthropology, political history, philosophy, economic theory, and the law, with examples ranging from Aristotle to cutting-edge social science theory. His ideas have been taken up by numerous exceptional families, by their advisers, and by scores of authors, practitioners, and academics who have found value in the methods he pioneered. The first edition of this book, privately published, became a word-of-mouth classic. Now, Hughes has updated and substantially expanded it with new chapters that challenge conventional notions of wealth and offer guidelines for conserving family assets in the broadest senses. Filled with tested principles and practices for family governance and joint decision making, it is a rich source of workable wisdom that family members can put into practice today, to the enduring benefit and gratitude of future generations.
Life and its ups and downs are very real. "More Than a Conqueror" takes you on a spiritual tug-of-war that you have never experienced before. Step into the real world of drugs, gangs, violence, sexual passions and intense demonic warfare. This journey will make you think twice about who you really are and what you can accomplish as you keep your faith in God. Even in the worse situations, you are still "More Than a Conqueror!"