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Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as: How is the global Muslim market structured? What opportunities are there in Islamic brand categories, including the digital world? What strategies should non-Muslim companies adopt in Muslim countries? More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.
A rich and engrossing account of 'sexual outlaws' in the Hausa-speaking region of northern Nigeria, where Islamic law requires strict separation of the sexes and different rules of behavior for women and men in virtually every facet of life. The first ethnographic study of sexual minorities in Africa, and one of very few works on sexual minorities in the Islamic world Engagingly written, combining innovative, ethnographic narrative with analyses of sociolinguistic transcripts, historical texts, and popular media, including video, film, newspapers, and song-poetry Analyzes the social experiences and expressive culture of ‘yan daudu (feminine men in Nigerian Hausaland) in relation to local, national, and global debates over gender and sexuality at the turn of the twenty-first century Winner of the 2009 Ruth Benedict Prize in the category of «Outstanding Monograph»
Race, Ethnicity and Health, Second Edition, is a new and critical selection of hallmark articles that address health disparities in America. It effectively documents the need for equal treatment and equal health status for minorities. Intended as a resource for faculty and students in public health as well as the social sciences, it will be also be valuable to public health administrators and frontline staff who serve diverse racial and ethnic populations. The book brings together the best peer reviewed research literature from the leading scholars and faculty in this growing field, providing a historical and political context for the study of health, race, and ethnicity, with key findings on disparities in access, use, and quality. This volume also examines the role of health care providers in health disparities and discusses the issue of matching patients and doctors by race. There has been considerable new research since the original manuscript’s preparation in 2001 and publication in 2002, and reflecting this, more than half the book is new content. New chapters cover: reflections on demographic changes in the US based on the current census; metrics and nomenclature for disparities; theories of genetic basis for disparities; the built environment; residential segregation; environmental health; occupational health; health disparities in integrated communities; Latino health; Asian populations; stress and health; physician/patient relationships; hospital treatment of minorities; the slavery hypertension hypothesis; geographic disparities; and intervention design.
Ten years on from 9/11, much of the Muslim faith remains largely unknown and misunderstood in the West. While there have been a number of successful books on the topic of Islamic history - from Karen Armstrong's Islam: A Brief History to Bernard Lewis's The Crises of Islam - there is surprisingly no book for a popular audience about Islam as a religion, let alone one by an author from an Islamic background. No God But God fills that gap, addressing issues of belief: the difference between the Quran and the Bible, the meaning of the Hajj, the Muslim relationship with Jesus, the Muslim attitude towards Jews, equality between the sexes and more. This revised and updated edition includes a wealth of new material and new chapters covering recent uprisings in Tunisia, Egypt and Libya; the changing face of Islam in Europe and North Africa; and a number of topics of heated debate (the veil controversy; Islam & women; Iraq War as a Jihadi recruiting agent etc).
Towards a Jewish-Christian-Muslim Theology delineates the ways that Christianity, Islam, and the Jewish tradition have moved towards each another over the centuries and points to new pathways for contemporary theological work. Explores the development of the three Abrahamic traditions, brilliantly showing the way in which they have struggled with similar issues over the centuries Shows how the approach of each tradition can be used comparatively by the other traditions to illuminate and develop their own thinking Written by a renowned writer in philosophical theology, widely acclaimed for his comparative thinking on Jewish and Islamic theology A very timely book which moves forward the discussion at a period of intense inter-religious dialogue
Reflecting recent global developments, the second edition of this illuminating introduction to Islamic history expands its coverage of the Qur’an, Sufism, and Muslim views on human rights, including the rights of women. An expanded new edition of this concise, illuminating introduction to Islam, written by one of the field’s leading scholars Spans Islamic history from the life of Muhammad and the birth of Islamic ideals, through Islam’s phenomenal geographical expansion and cultural development, to the creation of modern states and its role in today’s global society Features expanded coverage of the Qur’an, Sufism, and Muslim views on human rights, including the rights of women Includes fascinating vignettes of Islamic life, representing mainstream Muslim viewpoints on issues of global concern Explores the complex interrelationships of cultural, political, and ideological developments woven throughout Islamic history, drawing on specific examples including current developments in Pakistan
The idea that respect for cultural diversity conflicts with gender equality is now a staple of both public and academic debate. Yet discussion of these tensions is marred by exaggerated talk of cultural difference, leading to ethnic reductionism, cultural stereotyping, and a hierarchy of traditional and modern. In this volume, Anne Phillips firmly rejects the notion that ‘culture’ might justify the oppression of women, but also queries the stereotypical binaries that have represented people from ethnocultural minorities as peculiarly resistant to gender equality. The questions addressed include the relationship between universalism and cultural relativism, how to distinguish valid generalisation from either gender or cultural essentialism, and how to recognise women as agents rather than captives of culture. The discussions are illuminated by reference to legal cases and policy interventions, with a particular focus on forced marriage and cultural defence.
Modern Islamist Movements provides a clear and accessible examination of the history, beliefs and rationale of Islamist Groups and their grievances with the West and governments within the majority-Muslim world, while examining some of these groups' visions for a global Islamic empire. A clear and accessible text that examines the history, beliefs and rationale for violence emerging from Islamist movements, while examining some of these groups' visions for a global Islamic empire Examines Islamist grievances against the West and modern governments in the majority Muslim world, while providing an overview of Islam's relations with the West from the period of the Crusades to the modern age Discusses the historic development of Islamism in Egypt, the West Bank and Gaza, Saudi Arabia, Pakistan, and Afghanistan Explains classic Islamic understandings of jihad and Bin Laden's, al-Qaida's, and other Islamists interpretations of this concept Offers an historical account of the formative relationship between al-Qaida, other Islamists, and Islamic intellectual trends beginning in the eighteenth century Appropriate for undergraduate and graduate students, as well as interested general readers