Lotman: Universe Of The Mind: A Semiotic Theory Of Culture
This study investigates the misrepresentation of Punjabi culture in the Punjabi Movies. The focus of the study is to investigate the multiple signs as means of communication employed in the movies carrying certain meanings for the audience. The study sheds lights on the issues relating to the misrepresentation of pure culture of Punjab on the big screens. The key theoretical concepts running through this work are those of misrepresentation and semiotics, both interconnected to each another and underline the fact that production of meaning is indeed a complex and an unconscious process. The tools of analysis employed in this investigation are primarily those of semiotic analysis and Critical theories to investigate into the apparent and hidden messages in the images. Different images from different movies have been selected for the analysis subjected to a detailed analysis using Pierce’s Model for sign analysis. This is a multidisciplinary study that is going to venture into the domains of semiotics, cultural and media studies. The study is basically qualitative in nature.
The aim of this book is to extend the application of culture into product design with particular attention to urban streetscape elements (known as street furniture). Poor understanding of culture and the lack of opportunity to use culture in a practical manner within the student group were explored as the problem areas. The initial motivation for the book stemmed from a desire to encourage the integration of the non-technological aspects of the design products, in which culture was categorised. This was believed to mainly achieve by developing a Cultural-Semiotic framework, which enables and encourages design students (novice designers) to approach culture in their projects. Therefore, a hypothesis was formulated to examine the extent of the framework: A culturally orientated framework can be developed to determine important/significant variables to produce predictable culturally relevant changes in product design in general and urban streetscape elements in particular.
In the era of information technology, people all over the world can easily get connected. Communication tools such as SMS, email, facebook, twitter and Kaskus are available around us. When communicating through social media,nonverbal signs like emoticons are commonly used. Kaskus emoticons have been used widely in cyber, whether in Kaskus forum or blogs or in other Instant Messengers (IMs). This book is aimed at analyzing the significance of Kaskus emoticons in the Lounge forum. The data analyzed were 28 Kaskus emoticons taken from five threads selected from the forum. The study used qualitative descriptive approach framed in semiotic analysis, particularly Roland Barthes’ orders of signification. The findings reveal that the significance of those Kaskus emoticons emanates from the emoticon characteristics such as names, colors and emotions which function as a way to communicate in the online forum. Kaskus emoticons serve as a means of (visual) communication among users to emphasize the statement in online communication and to portray mood of the users.This book will be quite useful for those working as beginners in semiotics or communication.
The book tried to make a logical, mathematical (algebraic, topologic, etc.) and semiotic approach to one of the greatest problems of the humanity: the belief systems, mainly the ideological ones, their transmission and materialization. The very mention of belief calls to sociology of religion to mind, but belief is a general social process, and it is no correct to restrict the study of belief to religious institutions. The authors thought that this is a systemic theory of belief, not a psychology, social psychology or phenomenology of belief. It is, rather, an attempt to approach a fascinating empirical and theorical problem from a purely sociological framework. Thus, rather than focusing on the believer and the social supports for his beliefs, we have focused on the things believed, and their relations to social organization. This book is particularly aimed at applied mathematicians who are interested in the field of sociology. Also is aimed at mathematicians or linguists with special interest in the field of mathematical linguistics and semantics and to a lesser degree to sociologists, economists, theorists, philosophers and even political education.
Revision with unchanged content. The acquisition of intersubjectivity, as the result of semiotic mediation and social mediation, is the critical issue in moral education. As Vygotsky lamented, morality is beginning to acquire an increasingly temporal character, therefore, the essence of moral education can not be found in unnecessary debate on moral stages or instruments. Rather, it should be concerned with how individuals improve their ability to think about one moral issue from multiple perspectives, and how young adults can learn to respect the different perspectives, with the assistance of semiotic and social mediation. This project returns to the basics of human development, which are semiotic mediation and social mediation, and uses open text and group activity to facilitate moral semiosis. The results suggest that, if reality is open to multiple perspectives, instructional texts and activities for moral competency should also be open for learners. This study provides alternative perspectives of semiotics and sociocultural development theory applied to moral educators as well as instructional designers and learning scientists.
The First House – Myth, Paradigm & the Task of Architecture